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What exactly are some hurdles or challenges you plan to overcome them that you forsee and how do?

What exactly are some hurdles or challenges you plan to overcome them that you forsee and how do?

Travis: For technology businesses, advertising to minority communities has shown to be challenging. Except for social networking platforms, non-college educated minorities https://www.texasloanstar.net in many cases are belated adopters of brand new technology. I am able to remember a vacation towards the barbershop a couple of months ago whenever no body within the store had have you ever heard of AirBnB.

It absolutely was shocking to understand that an organization that I deemed to become a “Household Name” could possibly be practically non-existent within the neighbor hood that I was raised in. Although AirBnB the most disruptive organizations in the very last two decades, nonetheless it had no brand name recognition within my community. It had been at that time that We noticed we might need certainly to aggressively promote to your target demographics.

To believe that folks will hear because we are scaling would be irresponsible about us solely. Historically, minority communities are skeptical of finance institutions and due to that trust needs to be built. It is crucial to build a natural person to person referral culture amongst our users. I really believe we are going to over come this challenge we build with our users if we remain transparent and cherish the trust.

Where can you start to see the ongoing business in five years ?

Travis: eventually, we come across SoLo evolving into a data business. The information and knowledge that people have concerning the population that is underbanked valuable and it is exceptionally insightful as this demographic happens to be evasive to conventional financial institutions.



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